Brookfield Financial is an investment banking company focused on real estate and asset based industries throughout North America. It offers clients independent advice, unique structuring capabilities, transaction and execution expertise.
As part of the Brookfield group of companies Web redevelopment, the Brookfield Financial site needed to be modernized and brought into line with corporate branding standards.
Climax Media designed a site for Brookfield Financial that made it a coherent part of the Brookfield group of companies' Web sites. The site showcases Brookfield's billion-dollar investments and ability, and also serves as a front-end to the affiliated Portal23 financial portal.
This project was the first phase of the Brookfield Web re-development initiative. Climax Media was hired from a competitive list of agencies to plan, build and manage an enterprise Web solution.
Brookfield, a large conglomerate, required a unified Web presence which could accommodate all of it business units and give the company a strong presence online. The solution had to be rapidly deployed, branded to corporate guide lines and easy to manage.
Climax Media created a bold and modern look and feel incorporating Brookfield’s trademark blue brand color. The layout of the site was designed to accommodate a great deal of text content and a variety of functional modules.
A custom content management system (CMS) was developed to drive the Brookfield Web site and provide dynamic functionality that would update the site as Brookfield needed it. The CMS was also segmented so that it could serve the unique needs of each business units.