Crobar Nightclub was slated to open three new clubs in a 12-month window, and needed a new Web presence that would unify the brand online while delivering an entertaining and informative experience to users. The Crobar site also needed a robust CMS that could be used by each club individually to post events, photos, and videos and sell tickets to events.
Crobar retained Climax Media as a Web development company to help bring their objectives to fruition. Climax Media worked with Crobar to produce a new Web site that launched to rave reviews and that has been the cornerstone of Crobar's marketing ever since.
The purpose of the BroadGrain Web site was to engage international clients and provide detailed company information.
Climax Media’s creative department injected life into the way the brand was communicated online by giving the site a modern feel and a high level of usability.
Other custom features for the BroadGrain solution include: an animated Flash video sequence describing the company’s business, a live rate feed from the Chicago Board of Trade, news, careers postings, and a CMS that gives BroadGrain personnel the ability to manage their Web site internally.