We had a lot of fun putting together the "Nothing" Reel. This is our take as to what will happen with clients that work with the competition ;-) Some Web and interactive firms try to be too clever, too conceptual. Without a solid grounding in business and marketing, those concepts just end up like this video -- as "nothing." At Climax, we believe that great concepts and great designs must support revenues and return on investment.

Gem, a Toronto-based promotion company, was putting on the hottest dance party of Canada Day, 2008. With Armani Exchange as sponsors, the world's #1 DJ Tiesto brought the "In Search of Sunrise" Tour to the Ricoh Coliseum in Toronto. To promote the event Climax designed a bold, powerful video using existing footage, CGI, and smooth video work to show the event's hype, style, and beats.

GotVmail (Grasshopper) enables entrepreneurs to start and grow their small businesses anywhere, using any phone with a virtual phone system. This is a compelling benefit, but required a compelling story in order to engage site visitors to read more and sign up for the service. Climax Media created a 1:30 animated video that portrayed the GotVmail service as it would be used by a customer -- on the road and in the office.