We had a lot of fun putting together the "Nothing" Reel. This is our take as to what will happen with clients that work with the competition ;-) Some Web and interactive firms try to be too clever, too conceptual. Without a solid grounding in business and marketing, those concepts just end up like this video -- as "nothing." At Climax, we believe that great concepts and great designs must support revenues and return on investment.

Gem, a Toronto-based promotion company, was putting on the hottest dance party of Canada Day, 2008. With Armani Exchange as sponsors, the world's #1 DJ Tiesto brought the "In Search of Sunrise" Tour to the Ricoh Coliseum in Toronto. To promote the event Climax designed a bold, powerful video using existing footage, CGI, and smooth video work to show the event's hype, style, and beats.