Having crafted web development solutions for companies of all shapes and sizes, we can safely say (from years of experience) that e-commerce can be a tricky business model. Unfortunately, most companies fail to provide an experience that leaves online shoppers saying, “Wow, that was a lot easier than I expected”.
Where most organizations go wrong is they spend tens of thousands of dollars on developing a custom shopping cart, product database and CRM, only to sit back and watch the sales role in – without A/B testing, analytics tracking and tweaking design elements to improve user experience.
The team at Google Analytics released a video back in October 2011 titled “Google Analytics in Real Life – Online Checkout”, which did a fantastic job and providing comedic relief to a not-so-funny problem.
When is the last time you had a “better than expected” online shopping experience?
The British accents definitely help soften the blow!